I am a HUGE fan of Anthropologie. I love every item – clothing or home décor – they sell. I could seriously spend hours upon hours in the store. After loving the retail company for years and following them on Instagram, I finally took a look at its blog.
I give praise to Anthro’s blog. It is awesome! The content
is so entertaining, and the variety of it keeps it so interesting. The layout
appearance is somewhat similar to Pinterest but has that Anthro coolness. Each
“pin” is a short blog post. The posts vary; they consist of: outfit ideas, Instagram
trends, recipes, music, interviews and more. The posts direct the viewer to its
other platforms, which is a smart move on Anthropologie’s part. A neat and
creative thing is its Spotify playlists. Each has its own theme: road trip,
Paris, summertime, and other ones. I’ve already followed a couple playlists on my Spotify. I suggest everyone check out the blog. If you love Anthropologie, there is no way
you won’t love this.
I wanted this post to mainly be about Anthropologie’s blog,
but I have to also say the brand keeps it entertaining on Instagram. In
addition to new products, food & drinks, hashtag trends (such as #SitStayLove
and #AnthroHomeOffice), and outside events, there are always pictures of
in-store events at different locations. These pictures really give the brand a
fun, creative image aside from the beautiful products it sells. The company is
smart to use social media to bring the consumers to the actual store. I’d
definitely be there, if we had one in Athens! If you’re an Instagram user,
follow them @anthropologie.
I blogged this summer when I interned for Linda Mason, but I
never knew blogs were so popular until I began taking my social media class. I
now notice that SO many brands have their own blogs. What are some blogs of
brands you love?
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