Because when you look good, you feel better.

“It is remarkable what a woman can do with just a little ambition.” 

– Elizabeth Arden

I wanted to write about another Breast Cancer Awareness campaign since this is my last post for the month of October. I was browsing the Elizabeth Arden website when I came across its campaign benefiting the Look Good Feel Better, an organization “helping women with cancer” and providing beauty classes for these women dealing with the physical side effects of treatments.  

Elizabeth Arden’s social media campaign is called #PinItToGiveIt. All you have to do is go to the company's Pinterest board, “#PinItToGiveIt.” You repin any of the pins with the hashtag, and Elizabeth Arden will donate a lipstick to Look Good Feel Better for the organization’s beauty programs.

1 repin = 1 lipstick.

I love how simple, quick, and easy this is. Elizabeth Arden isn’t asking for monetary donations but creating a campaign that enables anyone to participate. The campaign is not obnoxious nor is it demanding. You may think, It’s just a lipstick, but it’s not. It’s beauty. Beauty gives a woman confidence and fearlessness. One woman commented on a pin saying she had completed the Look Good Feel Better program before starting her chemo: “Having a beauty day with a bunch of other fun women, who just happened to be going through the same thing as me, and receiving the bag of new makeup was very helpful in my accepting my diagnosis and treatment.”

Elizabeth Arden achieves being a selfless brand. They stand by the Founder Elizabeth Arden’s continuous belief and statement: “To be beautiful is the birthright of every woman.” Partnering with Look Good Feel Better is a perfect organization for the cosmetics company. The company can continue to celebrate beauty of every type of woman, and in this case it’s women with cancer.

When you feel beautiful, you feel like you can conquer the world. I challenge YOU to make a woman with cancer feel beautiful and hopeful, so she can win the battle. Help a sista out and repin HERE.

To see what other companies have been doing for Look Good Feel Better this month, click here.