Because when you look good, you feel better.

“It is remarkable what a woman can do with just a little ambition.” 

– Elizabeth Arden

I wanted to write about another Breast Cancer Awareness campaign since this is my last post for the month of October. I was browsing the Elizabeth Arden website when I came across its campaign benefiting the Look Good Feel Better, an organization “helping women with cancer” and providing beauty classes for these women dealing with the physical side effects of treatments.  

Elizabeth Arden’s social media campaign is called #PinItToGiveIt. All you have to do is go to the company's Pinterest board, “#PinItToGiveIt.” You repin any of the pins with the hashtag, and Elizabeth Arden will donate a lipstick to Look Good Feel Better for the organization’s beauty programs.

1 repin = 1 lipstick.

I love how simple, quick, and easy this is. Elizabeth Arden isn’t asking for monetary donations but creating a campaign that enables anyone to participate. The campaign is not obnoxious nor is it demanding. You may think, It’s just a lipstick, but it’s not. It’s beauty. Beauty gives a woman confidence and fearlessness. One woman commented on a pin saying she had completed the Look Good Feel Better program before starting her chemo: “Having a beauty day with a bunch of other fun women, who just happened to be going through the same thing as me, and receiving the bag of new makeup was very helpful in my accepting my diagnosis and treatment.”

Elizabeth Arden achieves being a selfless brand. They stand by the Founder Elizabeth Arden’s continuous belief and statement: “To be beautiful is the birthright of every woman.” Partnering with Look Good Feel Better is a perfect organization for the cosmetics company. The company can continue to celebrate beauty of every type of woman, and in this case it’s women with cancer.

When you feel beautiful, you feel like you can conquer the world. I challenge YOU to make a woman with cancer feel beautiful and hopeful, so she can win the battle. Help a sista out and repin HERE.

To see what other companies have been doing for Look Good Feel Better this month, click here.

A little Anthro bloglovin'

I am a HUGE fan of Anthropologie. I love every item – clothing or home décor – they sell. I could seriously spend hours upon hours in the store. After loving the retail company for years and following them on Instagram, I finally took a look at its blog.

I give praise to Anthro’s blog. It is awesome! The content is so entertaining, and the variety of it keeps it so interesting. The layout appearance is somewhat similar to Pinterest but has that Anthro coolness. Each “pin” is a short blog post. The posts vary; they consist of: outfit ideas, Instagram trends, recipes, music, interviews and more. The posts direct the viewer to its other platforms, which is a smart move on Anthropologie’s part. A neat and creative thing is its Spotify playlists. Each has its own theme: road trip, Paris, summertime, and other ones. I’ve already followed a couple playlists on my Spotify. I suggest everyone check out the blog.  If you love Anthropologie, there is no way you won’t love this.

I wanted this post to mainly be about Anthropologie’s blog, but I have to also say the brand keeps it entertaining on Instagram. In addition to new products, food & drinks, hashtag trends (such as #SitStayLove and #AnthroHomeOffice), and outside events, there are always pictures of in-store events at different locations. These pictures really give the brand a fun, creative image aside from the beautiful products it sells. The company is smart to use social media to bring the consumers to the actual store. I’d definitely be there, if we had one in Athens! If you’re an Instagram user, follow them @anthropologie.

I blogged this summer when I interned for Linda Mason, but I never knew blogs were so popular until I began taking my social media class. I now notice that SO many brands have their own blogs. What are some blogs of brands you love?

#BCAstrength: Where do you find yours?

It’s Breast Cancer Awareness Month! And The Estée Lauder Companies launched its Breast Cancer Awareness Campaign last Tuesday, October 1st. I follow multiple brands of The Estée Lauder Companies (M-A-C, Bobbi Brown, Estée Lauder) on Twitter and Instagram, and having seen “#BCAstrength” multiple times, I finally know what the campaign does (after reading this article).

The campaign’s goal is to build a community of people setting goals for themselves to be proactive, to encourage one another, and to live healthier lives – rising against breast cancer.  The campaign is present on multiple social media platforms: Facebook, Twitter, Instagram, and YouTube. Via Facebook, you can create your own “Circle of Strength” with up to 10 people in your circle and set goals as a group. For Twitter and Instagram users, you can participate in the campaign using #BCAstrength and/or @BCAcampaign in your tweets and captions. The campaign encourages people to share words, pictures, and/or videos about how or where they find strength.

I visited the BCA Campaign website, and it really amazes me how people can be so strong and optimistic. Sometimes I find social media platforms very shallow and actually anti-social, but for campaigns like this one, I am so thankful for these social media platforms. Encouraging and uplifting words from strangers across the entire world is so powerful – it lets you know you’re not alone and generates a determined, fighting spirit. And the fact that The Estée Lauder Companies is quietly behind the campaign makes me love the company even more. Talk about creating value and touching lives across the world. Notice how the focus is on individuals and not products. What a great campaign creating genuine content and even changing lives!

I can’t talk about this campaign without giving you my own answer to how I find strength. In addition to finding strength through my faith, I find strength through my mom, my best friend, and my running. I’m so thankful for these people and for my health - they all make me feel like I can do anything! So now it’s your turn: where do you find your strength?

Definitely check out the BCA Campaign website – so inspiring! But before you do that, you just have to watch the campaign’s YouTube video, “We’re Stronger Together."